SYS-CON Events announced today that the developer of application traffic management software Zeus Technology was named "Bronze Sponsor" of SYS-CON's 2nd International Cloud Computing Conference & Expo, which will take place on March 30-April 1, 2009, in New York City. The event is expected to attract over 1,200 developers, engineers, architects, IT managers, and hardware and software professionals of every stripe.

With the advent of Cloud Computing, the cost of computation, application hosting and content storage and delivery is plunging fast by several orders of magnitude.

This is why many analysts and industry-watchers believe that Cloud Computing is changing not just the technology landscape but also the entire nature of the business models that underpin successful software and hardware companies.

Leading financial analysts estimate that by 2011 the volume of Cloud Computing market opportunity will amount to $160BN, including $95N in business and productivity apps (e-mail, office, CRM, etc.) and $65BN in online advertising.