SAN FRANCISCO, CA -- (Marketwire) -- 02/14/13 -- DataSift, the leading enterprise social data platform company, today announced the Open Source embeddable version of Query Builder, the visual interface for filtering and curating social data. Query Builder allows businesses to integrate that data directly into enterprise business applications and BI platforms to drive deeper social data insights across all lines-of-business.

As the use of Social Data explodes across the enterprise, business requirements have expanded well beyond what simple, standalone social media monitoring applications can deliver. The next wave of social has shifted from conversation monitoring to social data mining and analysis. It combines social data with enterprise data to derive deep business insights and moves social from limited departmental use to empowerment across all business functions.

With its embedded Query Builder, DataSift is powering the next wave of Social with an intuitive yet powerful, tool that enables business users to filter, find, and glean insight from social data across every facet of the business and customer experience.

"CIOs across the board are realizing that social data is a key component of driving deeper business and customer insights for departments throughout their organizations. Query Builder and the DataSift platform enable that realization," said Nick Halstead, Founder and CTO, DataSift.

Each line of business has its own specific need for leveraging social data, and Query Builder's easy to use visual interface enables business users to click and create precise filters for their specific needs without programming. Results can then be pushed into existing business intelligence, data warehousing and Big Data platforms for data analysis and integration with other data sources.

By open sourcing DataSift Query Builder, anyone can now integrate and customize it to suit any platform or application. DataSift's active developer community supports developers who have an interest in forking and extending the open source version of the product.

Powering Social Technology Companies
In addition to benefiting enterprise organizations, the new embeddable Query Builder provides value for social technology companies. For the first time, the full power and flexibility of Query Builder can now be re-skinned, customized, and integrated into third party applications to power all social data collection needs. Key features include:

• Advanced filtering for highly precise targeting
• Mobile Device Support (iOS, Android phones, tablets)
• Responsive, adaptable design which provides optimal viewing experience
• Retina Display Support

"Increasingly, social analytics and action are becoming embedded into a wide range of enterprise applications, from social recruiting to social marketing. With the launch of our open source embeddable visual Query Builder, developers can go beyond simple social filtering to sophistication that the market is now demanding," continued Halstead.

What Customers Are Saying
"DataSift Query Builder provides an elegant open-source framework that enables any app to quickly provide advanced filtering of real-time data from the cloud," said Nova Spivack, CEO, Bottlenose.

"The new visual Query Builder has made building complex queries in DataSift very intuitive and quick, allowing our researchers to easily build targeted filters that cut all the noise and give us only what we need," said Francesco D'Orazio, Chief Innovation Officer, Face Group. "We look forward to fully integrating it into Pulsar, our social data mining platform."

"DataSift Query Builder has been a huge boon to our business -- it makes new features more accessible and helps us really access the breadth of targeting options that DataSift has to offer. It is very flexible and easy to use," said Nihal Mehta, CEO, LocalResponse.

Availability
This offering is available immediately from DataSift. For technical information on the embedded Query Builder or to access the open source code, please visit: http://dev.datasift.com/editor-main

About DataSift
DataSift Inc. is the leading enterprise social data platform, enabling companies to aggregate, filter and extract insights from the billions of public social conversations on Twitter, leading social networks and millions of other sources. DataSift provides access to both real-time and historical social data to uncover insights and trends that relate to brands, businesses, financial markets, news and public opinion. Key investors include Scale Venture Partners, GRP Partners, and IA Ventures. DataSift has offices in San Francisco, New York, Canada, and Reading, U.K. For more information, visit www.datasift.com and follow us on Twitter @datasift.

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