LONDON, January 22, 2013 /PRNewswire/ --

For companies in the application software industry, such as Oracle Corporation (NASDAQ:ORCL) and Microsoft Corporation (NASDAQ:MSFT), the continuing shift to cloud computing continues to provide a slew of contracts and growth opportunities for those with the right offerings. StockCall analysts have initiated coverage on the industry and the initial free reports on Oracle and Microsoft are available for free at

http://www.stockcall.com/register  

The potential which cloud computing has to cut costs, improve efficiency, and reduced demand for staff have been driving the migration worldwide. Oracle seems to be enjoying popularity across a range of organizations. The company was selected by video surveillance security solutions provider LOREX technology to enhance its customer experience and grow its online operations. Meanwhile, Australian supermarket chain Coles selected Oracle to overhaul its data warehouse. To enable critical trend reporting, Oracle Exadata Database Machine and Oracle Enterprise Manager 12c will be used on Oracle Linux. The full technical analysis on Oracle is accessible for free at

http://www.StockCall.com/ORCL012213.pdf

Microsoft recently announced an expansion to its Cloud OS management offerings. New solutions aimed at improving agility and cost-efficiency for enterprise customers managing hybrid cloud services and connected devices have now become available. Microsoft has been selected for review by StockCall analysts, and this report is downloadable at

http://www.StockCall.com/MSFT012213.pdf  

Microsoft will be releasing its earnings during the week on January 24^th after the market closes, with Xbox predicted to have had a study quarter and PC market status quo could weigh on earnings. The company's server and tool segment is not expected to bring any positive significance to this upcoming quarter's release due to overwhelming competition from rivals like Amazon, Apple and others in the cloud computing arena.

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