Welcome!

Python Authors: Matt Davis, AppDynamics Blog, Pat Romanski, Donald Meyer, Liz McMillan

News Feed Item

LEGO® Robots Begin Worldwide March: New Smarter, Stronger LEGO MINDSTORMS EV3 Unveiled At CES

Robotics Pioneer Releases More Accessible yet More "Hackable" Platform in 15th Anniversary Year of the Original Smart Toy Includes First-Ever Native Language Editions for Russia, China and Korea

LAS VEGAS, Jan. 7, 2013 /PRNewswire/ -- CONSUMER ELECTRONICS SHOW -- Today The LEGO Group announced LEGO® MINDSTORMS EV3, a new platform for consumer robotics designed to introduce a younger generation to the excitement of building and programming robots while adding new flexibility for its devoted following of robotics enthusiasts. Unveiled for the first time at the Consumer Electronics Show in Las Vegas, Nevada, LEGO MINDSTORMS EV3 is the result of three years of product development by an international team of LEGO designers, MINDSTORMS user-enthusiasts and leading technology experts. LEGO MINDSTORMS EV3, available in summer 2013, will be previewed to members of the global media at Digital Experience! on January 7 and will be demonstrated to CES attendees during the [email protected] Summit, January 8-11, 2013, in the Venetian Hotel.

(Photo: http://photos.prnewswire.com/prnh/20130107/CL37546)

When LEGO MINDSTORMS first launched in 1998 it was regarded as the first real "smart toy." Fifteen years later, The LEGO Group has redesigned MINDSTORMS to excite and challenge an audience of children who have grown up with technology, many of whom are more proficient in commanding and controlling mobile devices and other technology than their older siblings and parents. Furthermore, the audience for consumer robotics has grown considerably, leading the team to focus on simplifying the experience for a younger user while making it more flexible and powerful for hobbyists and other enthusiasts.

The entire MINDSTORMS system is powered by the new EV3 Intelligent Brick. Stronger and faster with more memory and a larger processor, the EV3 Intelligent Brick now un-tethers robots from the computer by providing users expanded on-brick programming and tighter integration with smart devices. A new infrared sensor will give builders more control over their robots than ever before, adding more personality to the robot as it follows the builder or other devices. New Linux-based firmware, a USB port and SD expansion slot will offer nearly unlimited programming and expansion capabilities. Additionally, LEGO MINDSTORMS EV3 will also include full iOS and Android compatibility out of the box.

At launch, LEGO MINDSTORMS EV3 will include building instructions for 17 different robots such as "Everstorm" a Mohawk-sporting humanoid that shoots mini-spheres as it walks, "Spiker" a scorpion-like robot that searches for an IR beacon "bug" or "Reptar", a robotic snake that slithers, shakes and strikes, all designed to excite and inspire children with the endless possibilities of consumer robotics. To jump-start the fun, The LEGO Group has created a series of "modular builds" designed to help children begin programming and playing within minutes. Builders can then add LEGO Technic® pieces, additional motors or sensors to change the functionality of the robot. A "mission pad" included with the box adds a new element of game play and encourages children to compete against themselves in a series of obstacle courses for the robots they build and program. Marking another first in the company's history, MINDSTORMS EV3 is the first LEGO playset to incorporate 3D building instructions, made possible through collaboration with Autodesk. An innovative spin on The LEGO Group's hallmark nonverbal, step-by-step building instructions, the new 3D instructions app, powered by Autodesk Inventor Publisher, allows builders to zoom in and rotate each step in the building process, making it easier than ever to assemble even the most sophisticated robot.

"Fifteen years ago, we were among the first companies to help children use the power of technology to add life-like behaviors to their LEGO creations with the MINDSTORMS platform," said Camilla Bottke, LEGO MINDSTORMS project lead at The LEGO Group. "Now, we are equipping today's tech-literate generation of children with a more accessible, yet sophisticated robotics kit that meets their tech play expectations and abilities to truly unleash their potential so that they may surprise, impress and excite the world with their creativity."

LEGO MINDSTORMS EV3 is the most international robotics platform the company has ever developed. In response to a growing demand from emerging markets, for the first time MINDSTORMS will be released with native language editions for Russia, China, Korea, Japan, Spain and Denmark in addition to the English, French, German and Dutch language versions available today. The company assembled a multinational team of product designers and enthusiasts to create the new MINDSTORMS platform; product designers from across Europe and the U.S. worked together to develop the software and hardware for three years while a core team of 12 user-enthusiasts from Greece to Canada have been testing the limits of the platform and working on apps, models, and hacking environments.

LEGO MINDSTORMS EV3 will be available at most toy and discount merchandise retailers and online stores in the second half of 2013 and will have a suggested retail price of $349.99(USD), €349.99(EUR) and $399.99(CAD).

For educators interested in bringing the engagement of robotics into STEM-related curriculum in middle school and high school classrooms, a new version of the MINDSTORMS platform optimized for school and institutional use will also be released this year. The LEGO MINDSTORMS Education EV3 platform includes customizable curriculum; engaging, hands-on models and an easy-to-use programming platform. More information on LEGO MINDSTORMS Education EV3 can be found at www.LEGOeducation.us/MINDSTORMS.

NOTE TO EDITORS: Information and product images can be downloaded from aboutus.LEGO.com/news-room; Infographic with embeddable code depicting Transformative Changes for Children at Play over the past 15 years can be found at LMSCES2013.com

About The LEGO Group
LEGO Systems Inc. (LSI) is the Americas division of The LEGO Group, a privately-held firm based in Billund, Denmark that is the world's leading manufacturer of construction toys. The company is committed to the development of children's creative and imaginative abilities through high-quality, creatively educational play materials, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit www.LEGO.com

LEGO, MINDSTORMS, Technic and the LEGO logo are registered trademarks of The LEGO Group. ©2013 The LEGO Group.

MEDIA CONTACT:
Fiona Chan, Flashpoint PR
510-316-7027/[email protected]

 

SOURCE The LEGO Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.