Welcome!

Python Authors: AppDynamics Blog, Liz McMillan, Pat Romanski, Donald Meyer, Elizabeth White

News Feed Item

LEGO® Robots Begin Worldwide March: New Smarter, Stronger LEGO MINDSTORMS EV3 Unveiled At CES

Robotics Pioneer Releases More Accessible yet More "Hackable" Platform in 15th Anniversary Year of the Original Smart Toy Includes First-Ever Native Language Editions for Russia, China and Korea

LAS VEGAS, Jan. 7, 2013 /PRNewswire/ -- CONSUMER ELECTRONICS SHOW -- Today The LEGO Group announced LEGO® MINDSTORMS EV3, a new platform for consumer robotics designed to introduce a younger generation to the excitement of building and programming robots while adding new flexibility for its devoted following of robotics enthusiasts. Unveiled for the first time at the Consumer Electronics Show in Las Vegas, Nevada, LEGO MINDSTORMS EV3 is the result of three years of product development by an international team of LEGO designers, MINDSTORMS user-enthusiasts and leading technology experts. LEGO MINDSTORMS EV3, available in summer 2013, will be previewed to members of the global media at Digital Experience! on January 7 and will be demonstrated to CES attendees during the [email protected] Summit, January 8-11, 2013, in the Venetian Hotel.

(Photo: http://photos.prnewswire.com/prnh/20130107/CL37546)

When LEGO MINDSTORMS first launched in 1998 it was regarded as the first real "smart toy." Fifteen years later, The LEGO Group has redesigned MINDSTORMS to excite and challenge an audience of children who have grown up with technology, many of whom are more proficient in commanding and controlling mobile devices and other technology than their older siblings and parents. Furthermore, the audience for consumer robotics has grown considerably, leading the team to focus on simplifying the experience for a younger user while making it more flexible and powerful for hobbyists and other enthusiasts.

The entire MINDSTORMS system is powered by the new EV3 Intelligent Brick. Stronger and faster with more memory and a larger processor, the EV3 Intelligent Brick now un-tethers robots from the computer by providing users expanded on-brick programming and tighter integration with smart devices. A new infrared sensor will give builders more control over their robots than ever before, adding more personality to the robot as it follows the builder or other devices. New Linux-based firmware, a USB port and SD expansion slot will offer nearly unlimited programming and expansion capabilities. Additionally, LEGO MINDSTORMS EV3 will also include full iOS and Android compatibility out of the box.

At launch, LEGO MINDSTORMS EV3 will include building instructions for 17 different robots such as "Everstorm" a Mohawk-sporting humanoid that shoots mini-spheres as it walks, "Spiker" a scorpion-like robot that searches for an IR beacon "bug" or "Reptar", a robotic snake that slithers, shakes and strikes, all designed to excite and inspire children with the endless possibilities of consumer robotics. To jump-start the fun, The LEGO Group has created a series of "modular builds" designed to help children begin programming and playing within minutes. Builders can then add LEGO Technic® pieces, additional motors or sensors to change the functionality of the robot. A "mission pad" included with the box adds a new element of game play and encourages children to compete against themselves in a series of obstacle courses for the robots they build and program. Marking another first in the company's history, MINDSTORMS EV3 is the first LEGO playset to incorporate 3D building instructions, made possible through collaboration with Autodesk. An innovative spin on The LEGO Group's hallmark nonverbal, step-by-step building instructions, the new 3D instructions app, powered by Autodesk Inventor Publisher, allows builders to zoom in and rotate each step in the building process, making it easier than ever to assemble even the most sophisticated robot.

"Fifteen years ago, we were among the first companies to help children use the power of technology to add life-like behaviors to their LEGO creations with the MINDSTORMS platform," said Camilla Bottke, LEGO MINDSTORMS project lead at The LEGO Group. "Now, we are equipping today's tech-literate generation of children with a more accessible, yet sophisticated robotics kit that meets their tech play expectations and abilities to truly unleash their potential so that they may surprise, impress and excite the world with their creativity."

LEGO MINDSTORMS EV3 is the most international robotics platform the company has ever developed. In response to a growing demand from emerging markets, for the first time MINDSTORMS will be released with native language editions for Russia, China, Korea, Japan, Spain and Denmark in addition to the English, French, German and Dutch language versions available today. The company assembled a multinational team of product designers and enthusiasts to create the new MINDSTORMS platform; product designers from across Europe and the U.S. worked together to develop the software and hardware for three years while a core team of 12 user-enthusiasts from Greece to Canada have been testing the limits of the platform and working on apps, models, and hacking environments.

LEGO MINDSTORMS EV3 will be available at most toy and discount merchandise retailers and online stores in the second half of 2013 and will have a suggested retail price of $349.99(USD), €349.99(EUR) and $399.99(CAD).

For educators interested in bringing the engagement of robotics into STEM-related curriculum in middle school and high school classrooms, a new version of the MINDSTORMS platform optimized for school and institutional use will also be released this year. The LEGO MINDSTORMS Education EV3 platform includes customizable curriculum; engaging, hands-on models and an easy-to-use programming platform. More information on LEGO MINDSTORMS Education EV3 can be found at www.LEGOeducation.us/MINDSTORMS.

NOTE TO EDITORS: Information and product images can be downloaded from aboutus.LEGO.com/news-room; Infographic with embeddable code depicting Transformative Changes for Children at Play over the past 15 years can be found at LMSCES2013.com

About The LEGO Group
LEGO Systems Inc. (LSI) is the Americas division of The LEGO Group, a privately-held firm based in Billund, Denmark that is the world's leading manufacturer of construction toys. The company is committed to the development of children's creative and imaginative abilities through high-quality, creatively educational play materials, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit www.LEGO.com

LEGO, MINDSTORMS, Technic and the LEGO logo are registered trademarks of The LEGO Group. ©2013 The LEGO Group.

MEDIA CONTACT:
Fiona Chan, Flashpoint PR
510-316-7027/[email protected]

 

SOURCE The LEGO Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....