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Cloud Computing Experts Reveal Industry Outlook in Fairway Technologies New White Paper

Panel of Thought Leaders Offer Groundbreaking Perspective on Trends, Predictions and Topics Shaping the Industry

SAN DIEGO, CA -- (Marketwire) -- 12/03/12 -- Fairway Technologies, a San Diego-based technology consulting and software development firm, today announced the release of a new white paper, "Get Your Head Into The Clouds! Industry Experts Answer Today's Cloud Computing Questions" that reveals exclusive industry analysis from six of today's most influential cloud computing experts.

The cloud computing industry is evolving so quickly that staying current on the latest developments has become difficult for even the savviest technology professional. Since there is no shortage in the supply of information and opinions about cloud computing, the challenge is navigating a way through it to uncover the details most valuable to your organization.

In an effort to help organizations sort through all of the cloud confusion, Fairway's latest white paper offers a thorough examination of the cloud computing environment while addressing today's most critical cloud-related questions. Featuring a diverse panel of thought leaders, this report also evaluates the accuracy of past cloud computing predictions, and delivers thought provoking perspective on trends that continue to influence this rapidly changing industry. The new white paper is available for download at

Although cloud computing is a multibillion-dollar industry, many organizations remain unclear on which technologies they need, integration requirements, security practices, and how to best implement cloud service technologies effectively. As cloud services continue to gain momentum, businesses rely on the specialized knowledge and experience of industry experts to help navigate future transitions, adoption decisions, and effectively leverage the transformative force of the cloud.

Fairway's collaborative new report not only examines the cloud computing issues that are dominating the industry, but also identifies key challenges behind cloud adoption and implementation, and presents best practices for organizations looking to develop and implement a sound cloud strategy. Guidance on cloud service brokers, open source cloud, data destruction, cloud bursting, and other topical issues are also discussed.

"Fundamental changes in technology often cause nervous speculation and confusion, and it's no different with cloud computing," said Brett Humphrey, CEO of Fairway Technologies. "It's clear that the Cloud is the way of the future, in both the delivery and consumption of software, tools, and data itself. And while the Cloud is likely to change the way we do business, it continues to be a somewhat foggy topic. Our white paper is intended to help shine a few rays of light on some of the mystery and misconception behind the Cloud, how companies can leverage the advantages inherent to the Cloud, and what to expect in the months and years to come."

Click here to download the full white paper

Additional white papers, client case studies, and information about quality technology outsourcing are available on the company's website at

About Fairway Technologies
Fairway Technologies is a premier provider of expert technology consulting and software development services that help leading firms convert requirements into top-quality results. Founded in 2002, Fairway's unique business model successfully delivers the high-end technology resources needed to solve tough problems, without the frustration and costly overhead typically associated with large enterprise or staffing agencies. Headquartered in La Jolla, California, Fairway Technologies boasts a dramatically high referral and retention rate, and thrives on helping mid-size and enterprise organizations reduce risk, gain competitive advantage, and ensure project success. To learn more about Fairway Technologies, visit

©2012 Fairway Technologies. All rights reserved. The Fairway Technologies logo is a trademark of Fairway Technologies. All other trademarks and registered trademarks are hereby acknowledged.

Media contact:
Lorrie Hunsaker
Fairway Technologies
(858) 454-4471 x.225
Email Contact

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