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TrueContext Mobile Solutions Corporation Announces Q3 2012 Results

Highlights:

OTTAWA, ONTARIO -- (Marketwire) -- 11/29/12 -- TrueContext Mobile Solutions Corporation (TSX VENTURE:TMN) ("TrueContext" or "the Company"), a mobile data solutions company today announced results for its three and nine months ended September 30, 2012. All amounts are stated in Canadian dollars unless otherwise noted.

Operating Results for the Three Months Ended September 30, 2012

Total revenue for the three months ended September 30, 2012 of $631,311 represented an increase of 49.0% over total revenue for the third quarter of 2011 of $423,593.

--  Third quarter 2012 subscription license revenue grew by 80.7% to
    $494,889 from $273,938 in the third quarter of 2011, while third quarter
    2012 operator channel subscription revenue grew to $285,969 from
    $141,606 in the third quarter of 2011 representing growth of 101.9%. 
    
--  Third quarter 2012 services revenue decreased by 8.8% to $136,422 from
    $149,655 in the third quarter of 2011. 
    
--  Third quarter 2012 net loss was $452,184 compared to a third quarter
    2011 net loss of $747,157, representing an improvement of approximately
    40%, and a second quarter 2012 net loss of $564,897. National Research
    Council Canada Industrial Research Assistance Program ("NRC-IRAP")
    funding and increased refundable investment tax credits on eligible
    research and development expenditures contributed to the reduction in
    net loss in the 2012 third quarter. This represents the third straight
    quarter of net loss reduction as revenues increased. 
    
--  As at September 30, 2012, the Company had cash and cash equivalents of
    $500,587 and net working capital of $141,698 and recently announced
    entering into a commitment letter with BDC Capital Inc. for a term
    credit facility for up to $1 million.

"In 2012 so far, we have steadily grown our subscriber base, particularly with subscribers added through our operator partners, providing us with strong revenue growth and enabling us to steadily reduce our net loss. Our third quarter 2012 operator channel subscription revenue grew by over 100% over last year and we recently added Rogers Communications and Bell in Canada to our operator channel network. We continue on our path to balance strong subscriber and revenue growth while steadily progressing towards profitability," said Alvaro Pombo, Chief Executive Officer, TrueContext.

Mr. Pombo added: "ProntoForms is a strategic subscriber service for operators that helps improve sales of related voice and data plans, smartphones and reduce customer churn. We believe that we have an advantage in deploying ProntoForms® with operator channel partners and we continue to see interest from new operators. Our customer engagement and deployment engine allows us to equip our customers with the ProntoForms solution in a quick and easy fashion through our web portal. Also, our secured co-marketing partnerships with the global top four mobile smartphone brands help expand awareness and representation of our products through the mobile operator channels globally."

Option Grant

Options to purchase up to 100,000 common shares of the Company were approved for grant by the Board of Directors, including 40,000 to an officer of the Company. The options were approved for grant to be effective as of December 6, 2012 pursuant to the terms of the Company's stock option plan and are exercisable for a period of five years from the effective date at an exercise price to be equal to the greater of $0.18 and the closing price of the common shares on December 5, 2012. Stock option grants are subject to necessary regulatory approvals.

ABOUT PRONTOFORMS® AND TRUECONTEXT

ProntoForms is a mobile workflow solution used by 2,000 business customers. Available for any smartphone or tablet, ProntoForms incorporates a mobile device App, a Web management portal to manage teams and data flow, and provides the ability to export or connect data to the back office or to popular cloud services.

TrueContext, traded on the TSXV under the symbol TMN, has a powerful and proprietary patent portfolio, from which the ProntoForms mobile App and Web reporting portal have been developed. ProntoForms is the registered trademark of TrueContext Corporation, a wholly-owned subsidiary of TrueContext.

Certain information in this press release may constitute forward-looking information. This information is based on current expectations that are subject to significant risks and uncertainties that are difficult to predict. Actual results might differ materially from results suggested in any forward-looking statements. The Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements unless and until required by securities laws applicable to the Company. Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

There are a number of risk factors that could cause future results to differ materially from those described herein, including but not limited to the following: (i) there can be no assurance that the Company will earn any profits in the future or that profitability, if achieved, will be sustained; (ii) if the Company is not able to achieve profitability, it will require additional equity or debt financing, and there can be no assurances that the Company will be able to obtain additional financial resources on favourable commercial terms or at all; (iii) the Company's quarterly revenues and operating results may fluctuate, which may harm its results of operations; (iv) the loss of business from a major customer, operator or other reseller could reduce the Company's sales and harm its business and prospects; (v) a portion of the Company's sales are through operators and other resellers, and an adverse change in the Company's relationship with any of such operators or other resellers may result in decreased sales; (vi) the market for software as a service is at a relatively early stage of development, and if it does not develop or develops more slowly than expected, the Company's business will be harmed; (vii) the Company faces competition from other software solution providers, which may reduce its market share or limit the prices it can charge for its software solutions; (viii) a global economic downturn or market volatility may adversely affect our business and/or our ability to complete new financings; (ix) the business of the Company may be harmed if it does not continue to penetrate markets; (x) the success of the business depends on the Company's ability to develop new products and enhance its existing products; (xi) the Company's growth depends in part on the success of its strategic relationships with third parties; (xii) the financial condition of third parties may adversely affect the Company;

(xiii) the US dollar may fluctuate significantly compared to the Canadian dollar, causing reduced revenue and cash flow as most of our revenues are received in US dollars while most of our expenses are payable in Canadian dollars; (xiv) subscription services which produce the majority of the Company's revenue are hosted by a third party service for the Company and any interruption in service could harm its results of operations; (xv) intellectual property claims against the Company may be time consuming, costly to defend, and disruptive to the business; (xvi) the Company uses open source software in connection with its products which exposes it to uncertainty and potential liability; (xvii) economic uncertainty and downturns in the software market may lead to decreases in the Company's revenue and margins; (xviii) any significant changes in the technological paradigm utilized for building or delivering applications in Smartphone devices could harm the Company's business and prospects; and (xix) if the Company loses any of its key personnel, its operations and business may suffer. Please see "Risk Factors Affecting Future Results" in the Company's annual management's discussion and analysis for the year ended December 31, 2011, for a more complete discussion of these and other risks. Readers are cautioned not to place undue reliance on forward-looking statements. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

This news release does not constitute an offer to sell or a solicitation of an offer to buy any securities. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the "US Securities Act") or any state securities laws and may not be offered or sold within the United States or to US persons unless registered under the US Securities Act and applicable state securities laws or an exemption from such registration is available.

Contacts:
TrueContext Mobile Solutions Corporation
Alvaro Pombo
Chief Executive Officer
613.599.8288 ext. 1111
[email protected]context.com

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