Welcome!

Python Authors: Pat Romanski, AppDynamics Blog, Donald Meyer, Liz McMillan, Elizabeth White

News Feed Item

Acquia Unveils Comprehensive OpenWEM to Help Digital Marketers Create Amazing Digital Experiences on the Open Web

New Acquia Media Cloud and Drupal Commons 3.0 Upgrade Support OpenWEM With Improved Community-Building and Rich Media Collaboration and Storage Functionality; Robust Agency/Developer Ecosystem Ensures Successful Customer Deployments

BURLINGTON, MA -- (Marketwire) -- 10/25/12 -- Acquia, the enterprise guide to Drupal, today unveiled Open Web Experience Management (OpenWEM™), which empowers organizations to create immersive, digital content and campaigns, socialize them across multiple communities and channels, and deliver the ultimate shopping experience -- while leveraging the flexibility of the Open Web. Supporting the OpenWEM announcement, Acquia also released a significant update of its social business platform, Drupal Commons 3.0 for Drupal 7, and launched Acquia Media Cloud™ (beta), the first rich media collaboration and storage system designed specifically for Drupal.

OpenWEM is based on Drupal's proven web content management platform. Drupal's modular components increase IT agility and significantly decrease development and maintenance costs. The passionate, global Drupal community -- comprised of nearly 890,000 people in 228 countries speaking 181 languages -- generates a 24/7 stream of innovative new features that are easily snapped into any Drupal deployment, future-proofing an organization's OpenWEM investment.

Exploiting the concepts of the Open Web, Drupal modules exist to easily integrate into virtually all of the other components of the digital marketer's arsenal -- from marketing automation to social analytics -- including Marketo, Salesforce, Google Analytics, Exact Target, Facebook and hundreds more. Additionally, the Acquia App Marketplace offers compelling SaaS tools for digital marketers to utilize, including A/B testing, gamification and faceted search.

With OpenWEM, marketers have unmatched flexibility to quickly optimize the mix of content, community and commerce on their sites and convert prospects into loyal, engaged customers. The combination of Acquia, Drupal and Acquia's App Marketplace give marketers an agile platform to create multi-channel digital experiences that cover the full spectrum of their customer's journey.

"Acquia's OpenWEM offers digital marketers and IT organizations a much better alternative to proprietary WEM solutions that are slow to adapt to changing business needs and keep pace with the speed of the social web," said Tom Erickson, CEO of Acquia. "Our open approach sets a new standard for WEM by giving organizations the right tools and solutions they need to create engaging web experiences for their audiences, available either on premise or using Acquia's proven elastic cloud environment."

New Tools to Support OpenWEM

Building on the success of its widely recognized and award-winning solutions, Acquia released several critical new products and tools that support OpenWEM, including:

  • Drupal Commons 3.0 for Drupal 7 (beta) - Enables organizations to quickly create online social communities for both collaboration and content delivery. New features in Version 3.0 include a completely rebuilt user experience, deeper mobile support, and bolstered analytics capabilities for enhanced moderator productivity.

  • Media Cloud (beta) - New media management service allows marketers to manage and share rich media assets natively within Drupal to accelerate time to market on new campaigns and microsites.

  • Badgeville - Enables marketers to add engagement mechanics to their Drupal-powered websites, which drives participation and rewards user behaviors such as starting discussion forums, blog posts, and commenting on other content.

"We've received tremendous interest in Badgeville for Drupal from marketers who want to create a deeper, more engaging experience for their customers and reward them for contributing to that experience," said Kris Duggan, CEO of Badgeville. "We're extremely pleased that we are being offered as a key component of Acquia's OpenWEM to provide engagement metrics capabilities for its users."

Ensuring Customer Success Through a Broad Agency/Developer Ecosystem

Acquia has also assembled a partner ecosystem comprised of more than 400 leading digital agencies and developers. Digital agencies like Digitaria, Digital Bungalow, VML, and ProPeople see the value of implementing a WEM solution on Drupal, which enables them to choose best-in-class tools and solutions for their clients' campaigns -- versus a closed, proprietary solution that only supports approved vendors and limits multi-channel capabilities.

To make it even easier for digital agencies to embrace OpenWEM, Acquia is integrating APIs for the top Drupal development tools used most frequently by Acquia customers. In June 2012, Digital Bungalow helped Humana adopt an OpenWEM strategy for their strategic site, mywell-being.com, offering personalization, deep connections to enterprise marketing tools, such as Adobe SiteCatalyst, and responsive web design (rWd) for mobile experiences.

"Many Digitaria customers require a best-of-breed approach to building a broad digital marketing system of engagement, which means any technologies we use have to be interoperable," said Chuck Philips, the agency's award-winning CTO. "Drupal offers the modularity and flexibility we need, plus an unparalleled developer community that reduces our risk and accelerates innovation. Acquia's solutions are the glue that binds Drupal to our customers' digital marketing strategies and vision. We look forward to working closely with them to help our customers achieve success."

Martin Coady, Director of Technical Strategy & Partnerships at VML, adds, "VML takes a holistic approach to WEM, where business objectives and digital strategies drive the decision to deploy specific technologies and platforms -- not vendor limitations or mandates. In this context, Drupal is one the best platforms for bringing this all together." He continues, "Because it is open source-based, Acquia's OpenWEM lets us easily leverage our clients' existing technologies and use Drupal's ecosystem of modules to create integrations and fill in functional gaps. In this way, VML is able to develop compelling digital experiences that meet our client's objectives."

"Acquia and the Drupal platform are helping us create amazing digital experiences that convert visitors to customers, connect customers to brands, and capture valuable insights that let brands create even more meaningful experiences," said Michael Drejer, Global CEO, Propeople. "We're excited to be partnering with a company like Acquia who understands that, for digital agencies, technology should be an enabler rather than a barrier. We appreciate Acquia's OpenWEM approach, as it lets us use the tools we need to build the kind of experiences our clients expect."

About Acquia™, the enterprise guide to Drupal
Acquia empowers enterprises with the open source social publishing system Drupal. Co-founded by Drupal's creator in 2007, Acquia helps customers manage their growth and scale their online properties with confidence. Acquia's products, cloud infrastructure, and support enable companies to realize the full power of Drupal while minimizing risk, as it's done for more than 2,400 enterprise customers including Twitter, Warner Music Group, Turner Sports, World Economic Forum, Stanford University, Mercedes-Benz and NPR. Acquia was recently named the number one software company in the 2012 Inc. 500 survey of the fastest growing private companies. Acquia has also been named one of the 100 most promising companies in America by Forbes Magazine. See who's using Drupal at http://www.drupalshowcase.com, and for more information please visit www.acquia.com or call 888-9-ACQUIA.

OpenWEM and Acquia Media Cloud are trademarks of Acquia, Inc.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web ...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.