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Internet Evolution Launches New Midmarket Clan

Site-within-a-site addresses technology challenges faced by midtier companies

TechWeb's Internet Evolution social network unveiled its Midmarket Clan, the latest in a series of specialty user groups designed to serve unique technology and industry segments.

The Midmarket Clan can be accessed here: http://www.internetevolution.com/midmarket-clan.asp The Midmarket Clan is intended for IT professionals and executive management from companies with revenues in the $10 million to $100 million range that have 100 to 1,000 employees.

"Midmarket companies compete effectively against larger, Fortune 500 counterparts and are no less dependent on Internet-based technologies and applications," says Terry Sweeney, editor in chief of Internet Evolution. The Midmarket Clan will highlight these businesses' operational and managerial issues where technology is concerned, with a special emphasis on the processes, products, and policies that underpin their networks, Websites, and social media presences.

Those who register to join the Midmarket Clan will receive complimentary access to an ongoing series of research reports. The first of these exclusive reports, titled the exclusive "Midmarket Briefing: Desperately Seeking Monetization," analyzes the best new ideas for making money in this roiled economy.

Internet Evolution's Michael Singer will oversee the Midmarket Clan, working with contributors that include:

  • Chander Kant, CEO of Zmanda, an open-source, cloud computing company
  • Gail F. Goodman, president and CEO of email marketing provider Constant Contact
  • John Andrews, CEO of consultancy Evans Data
  • Matthew Fraser, Web 2.0 strategist, senior fellow at INSEAD; author of Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World
  • Thomas J. Holt, computer and cybercrime specialist
  • Lynda W. Moulton, consultant specializing in knowledge management and search technologies
  • Gideon J. Lenkey, co-founder of consultancy Ra Security Systems
  • Tom Nolle, founder and president, CIMI Corp.
  • Mary E. Shacklett, technology commentator, president of Transworld Data
  • David Silversmith, VP information technology, FirstBook.org
  • David Vellante, consultant, founder of three startups, including Wikibon

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