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Brightcove Accelerates Expansion of Global Partner Ecosystem

Brightcove Alliance doubles in size, adds new partner categories and introduces training and certification programs

CAMBRIDGE, Mass., Sept. 11 /PRNewswire/ -- Brightcove Inc., the leading online video platform, today announced that the company's global partner ecosystem, the Brightcove Alliance, has doubled in size in the past seven months to include more than 200 technology, distribution and solution providers. Brightcove today also unveiled several new Brightcove Alliance partner categories, including content management, transcoding, e-mail, content, and live, as well as a new training and certification program for solution providers.

"The rapid growth of the Brightcove Alliance represents an enormous groundswell of innovation and value that third-party providers are building on top of the Brightcove platform," said Jeremy Allaire, Brightcove chairman and chief executive officer. "The new additions to the Brightcove Alliance and our training and certification program provide our customers with a growing range of opportunities to extend our platform with the highest quality technologies and services available in the online video market."

Brightcove's new partners and platform integrations include leading content management systems, transcoding services, e-mail solutions, content providers, and live publishing technologies, which together provide the company's worldwide customer base with additional flexibility to easily add and extend functionality to address wide-ranging business requirements:

  • Content Management Systems - Integration with leading content management systems provide customers with new efficiencies when leveraging third-party services to operate websites and manage libraries of video assets. The first content management systems to provide interoperability with Brightcove include Ektron and Six Apart's Movable Type. Brightcove is also supporting open source content management systems, such as Drupal and WordPress.
  • Transcoding - New partners like Encoding.com and mPOINT provide Brightcove customers that have specialized encoding needs with access to advanced, high volume video transcoding services.
  • E-mail - Partners like Goodmail Systems present an opportunity for Brightcove customers to deliver video content directly within the body of an email, which expands distribution while helping to drive user engagement and loyalty.
  • Content - Brightcove's content partners, including ScreenPlay Inc. and SundaySky, are empowering Brightcove customers to ingest and distribute third party content from within their Brightcove account, augmenting existing online video offerings.
  • Live - Brightcove partner Livestream provides customers with a broad feature set for live video capture, publishing, distribution and analytics. Additionally, Qik provides Brightcove customers with location-aware, high-quality live video capture and streaming from more than 140 mobile phones.

In addition to the new partner categories, the Brightcove Alliance spans existing categories including interactive agencies, advertising networks and servers, distribution outlets, mobile devices, analytics and audience measurement solutions, social media and community-building services. Through the Alliance program, partners have access to training, support, technology and co-marketing opportunities for reaching Brightcove customers, which span hundreds of major media brands, businesses and organizations in 28 countries.

Training and Certification

Brightcove today also introduced a new training and certification program for solution providers. These programs are designed to provide creative and interactive agencies and systems integrators with the opportunity to provide video services and take advantage of new revenue sources through a referral program with flexible business and campaign-based pricing models. Certified partners will also have access to a special Partner Edition of the Brightcove platform, which enables them to publish and manage video services for their clients.

Certification is open to all Brightcove solution partners. At the base level, Authorized Solution Partners will have completed the basic contracting, staffing and training requirements for solution partners. Partners that fulfill additional requirements to validate their capabilities, such as advanced expertise in online video technologies and services or knowledge of Brightcove solutions, can become Certified Solution Partners. Brightcove will recommend Certified Solution Partners to customers for matching solution needs and refer appropriate solution and service opportunities. This level of certification will be offered at two levels - Standard and Premier, which includes additional entitlements such as advanced trainings, opportunities to author whitepapers and recognition by Brightcove as a preferred solution provider.

"Our new training and certification program offers our solution partners even more support and flexibility in how they work with Brightcove and how they engage with our customers moving forward," said Mike Deskewies, Brightcove's vice president of channel sales and partnership programs. "In becoming a Certified Partner, organizations can extend their knowledge and use of the Brightcove platform to help introduce new revenue opportunities and drive new services."

To learn more about the partner training and certification program or to sign up, please contact [email protected].

Brightcove Alliance Members

Participants in the Brightcove Alliance include:

    Solution Partners        Advertising and          Reporting and Analytics
                              Monetization            Amplified State
    Aboutface Media          24/7 Real Media          comScore
    Adjust Your Set          Ad Delivery Solutions    GlanceGuide
    Animal LLC               Adap.tv                  Nedstat
    Artists Upfront          ADTECH                   Nielsen Online
    Automata Studios         AOL Advertising          Omniture
    Automotive Networks Corp Auditude                 Quantcast
    BASIK                    BlackArrow               TubeMogul
    Best Before Media        BrightRoll               Visible Measures
    Big Rich Media           Cavi.tv
    Blonde                   CheckM8                  Search and Discovery
    BrainBox                 DoubleClick              Blinkx
    Cantina Consulting       evenhere                 Cooliris
    Cantos                   Eyeblaster               EveryZing
    CMS Professionals        FreeWheel                Gotuit
    Code and Theory          Google                   Loomia
    Commonplaces e-solutions HIRO-Media               Taboola
    Cynergy                  Innovid                  Truveo
    Dare Digital             InSkin Media             Vibrant Media
    Deeson                   JD Project
    Devious Media            Layer Dynamics           Social Media
    Diginovations            LiveRail                 Clearspring
    Digital Surface          Panache                  Gigya
    DVLP                     ScanScout                IntenseDebate
    Element LLC              Smartclip                JS-Kit Echo
    Eyetag                   SpotRails                Meebo
    Fullhouse                SpotXchange              Pluck
    Funny Garbage            Tremor Media             SplashCast
    Gen-i Media              Utarget.FOX              Slide
    Grantastic Designs       Videoplaza               Sprout
    Hashrocket               Videostrip
    HD Film Content          YuMe                     Transcoding
    Hub'Sales                Zoomin.tv                Encoding.com
    IDINI Consulting                                  Inlet Technologies
    Indeks Content &         Content                  mPOINT
     Communication           Boulder Creek            Nativ
     Consultancy              International
    Insidedesign             Preview Networks
    interFUEL                ScreenPlay Inc.          Viewer Experience
    Intricate Arts           Stupeflix                Adobe
    Jeffrey Tunches          SundaySky                Asterpix
    Joyrider Films                                    dotSUB
    Juicyorange              Content Management       HowTo.tv
                              Systems                 Limelight Networks, Inc.
    M&M Media                Drupal                   PLYmedia
    Maverick Television      Ektron                   Quick.tv
    Mchizi Media             Leverage Software
    MEDIAmobz                Six Apart's Movable Type
    Melity                   WordPress
    Mob Media                Distribution
    myvideorights.com        AnySource Media
    NBTV Studios             AOL Video
    Oasis Technology         Bebo
     Partners                Boxee
    OgilvyInteractive        Critical Media
    Olyvon                   ffwdPlayer Facebook
    Partners and Simons       application
    PI FX & Interactive      Free Stream Media
     Factory                 Glam Media
    Pod Design               MediaNet Digital
    Poke London              Metacafe
    Prisma IT                Plex
    Profusions               sevenload
    Rariti                   Sony Bravia
    RedBee                   TubeMogul
    Red Star 18              Veoh Networks
    Reply                    VUDU
    Sanborn Media Factory    Webcastr
    Schematic                Yahoo
    Screaming Panda          Zimbio
    Scube NewMedia Srl       E-mail
    Serranetga               Goodmail Systems
    Simply Media
    Slamcore                 Live
    SONARconnects            Livestream
    StoryWorks Media         Qik
    Techitra                 Mobile
    theCode                  Appcelerator
    Thinkdigital             AtomiZ
    Trade Warrior Consulting Azuki Systems
    TRIPLE8 IDEAS            Mobile Roadie
    TurnHere Internet Video  Nellymoser
    Twin Technologies        Transpera
    Universe Inside          vtap
     Entertainment           Yospace
    Upgrade Marketing        Qik
    Woven Interactive
    Zoom Factor, Inc.

DoubleClick is a trademark of Google Inc.

About Brightcove

Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

SOURCE Brightcove Inc.

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